Brand assets

01 · Palette grounds first, then one accent per company

• Carbon #171717 Dark ground
• Carbon raised #1f1f1f Raised dark panels
• Paper #ffffff Light ground
• Bone #f6f6f6 Raised light panels
• Voltage #4db69b ICD Energy Managers · group accent
• Signal #f0523d PEP Energy
• Steel #6285b4 PEP-ICD
• Current #235696 Cumbria Utilities

02 · Marks SVG — scale freely, never redraw

04 · Letterheads A4 — print with backgrounds on, margins none

• The PEP ICD family PDF HTML
• ICD Energy Managers PDF HTML
• PEP Energy PDF HTML
• PEP-ICD PDF HTML
• Cumbria Utilities PDF HTML

05 · Email signatures fill in name, role and mobile, then copy into your mail client

• The PEP ICD family Signature
• ICD Energy Managers Signature
• PEP Energy Signature
• PEP-ICD Signature
• Cumbria Utilities Signature

06 · House rules the short version

• The four-segment rail always runs in brand order — voltage, signal, steel, current.
• Companies keep their own registered identities: use the right company's logo and registration line, never mix them.
• The band-field motif is filled on dark grounds only; everywhere else it is drawn as lines.
• Type is Hanken Grotesk throughout (hairline for display, medium tracked caps for labels, regular for body copy) — never a monospace face.
• On light grounds, darken voltage to #2c7d67 for small text.